THE DENI WAY
Look good on the outside, feel good on the inside.
NOT JUST A BRAND, MORE LIKE A LIFESTYLE.
LOOK GOOD ON THE OUTSIDE, FEEL GOOD ON THE INSIDE
HOW IT ALL STARTED
In stillness, we find inspiration. Like many other great ideas and projects, Brighter Days Apparel was born during the early COVID days. Those were some weird times, we were all forced to change our daily routine drastically, for some, this was hard, we know change can be scary. The world suddenly stopped and some of us found amazing benefits to this. We could not go outside and distract ourselves, so many started to go inside, exploring the depths of their own minds, taking up old ideas and hobbies, creativity and inspiration bloomed.
A BRIEF PAUSE TO INTRODUCE MYSELF
YOU CAN CALL ME FER, MOST OF MY FRIENDS DO.
I think I've always been a creative, since I was little I loved either drawing, taking pictures, making short films, you name it. I really enjoy the whole process of creating something from scratch, it gives me a wonderful feeling of self-realization, which I constantly crave. As I start getting older though, I realize that my true passion is making the world a better place for all its inhabitants, promoting authenticity and mutual benefit.
I've always had a really specific view of life, I love being close to nature, the more time I spend surrounded by it, the more I feel like my true self. I am really interested in taking care of the planet and promoting a conscious lifestyle.
I've always loved style, but I found myself overcome by the urge to feel comfortable instead of looking nice. So I decided to make my own brand, implementing everything I was looking for, to feel comfortable and at the same time look great. A piece of clothing you can wear to stay in bed and watch Netflix, but can also use to go out and have a great night. That's what Brighter Days Apparel is, look cool & stay comfy.
WITH A FOCUS ON
I am proud of how far we have come, starting from scratch and knowing extremely little about running a business. Since day one, I had my values straight and a very important part of this project was (and still is) to be able to share my view on life and inspire other people to follow a more conscious lifestyle. I couldn´t be happier to share with you guys that our new collection "eco-groovy" is completely made out of earth friendly materials, and every other collection from now on will also be sustainable. Fast fashion really is one of the biggest threats to our planet.
AND WHY WE SHOULD AVOID IT
The fashion industry is the second-biggest consumer of water and is responsible for around 20% of the world's wastewater.
400 gallons - one cotton tshirt
1,800 gallons - one pair of jeans
The fashion industry is responsible for an estimated 8-10% of global greenhouse gas emissions.
100 billion items of clothing are produced each year. Three out of five fast fashion garments end up in a landfill within a year of purchase.
1 in 6 people in the world works in a fashion-related job.93% of brands aren't paying their garment workers a living wage.
As mentioned before, when I started this project I knew what I wanted to accomplish as a brand. Taking care of our planet is extremely important to me and I want to invite everyone who follows us to do the same, a small action can go really far, and you reap what you sow, so do good and life will do you good.
I want to inspire you to live your live surrounded by positivity and authenticity, not only to feel comfortable in your clothes, but in your body, self love for days! And to embrace change and all the good it can bring, if only we let it.
Thanks for believing in us and for supporting us, I promise we are constantly looking for ways to improve as human beings and as a brand. Life's a trip and then you die, so let's make the most out of it, and why not look cool as fuck in the meanwhile?